This method ensures viewers receive ads that resonate directly with their preferences. A relatable analogy might be attending an exclusive automotive event where representatives present vehicle options suited specifically to your interests rather than a broad sales pitch to a general audience. Similarly, precise audience targeting via CTV Pre-Roll ensures that potential Peugeot customers receive highly relevant messaging attuned to their vehicular requirements e.g. large SUV or city supermini, significantly increasing the likelihood of viewer engagement, subsequent website visits, and ultimately, dealership inquiries and sales.

Beyond automotive, this method is equally effective for sectors like luxury travel, financial services, or high-end consumer electronics, where reaching the right audience with tailored messaging significantly improves advertising efficiency and ROI. For example, luxury mountain retreats could specifically target affluent travelers interested in wellness and adventure, delivering highly customised video content directly to their Connected TVs.

For Peugeot NZ, the measurable business benefits were profound and clear. Over two years, leads increased by a factor of six, and vehicle sales nearly tripled. These results, directly attributable to a new programmatic adtech stack and a more targeted approach, demonstrated clear, measurable impacts reflected in increased leads and sales, growth in market share, and improved marketing efficiency.