Database Match Connected-TV advertising combines traditional TV’s extensive reach with digital marketing’s precision targeting. Specifically, Programmatica leverages sophisticated technology platforms, including AWS Glue and secure clean-room integrations, to securely match a client's customer database with authenticated viewers with TVNZ’s Connected-TV accounts.

For instance, Toyworld NZ aimed to boost their e-commerce sales by efficiently reaching existing and potential customers on a high-imact format without wasteful spend. Programmatica's database matching enabled Toyworld to securely and anonymously integrate their customer data with TVNZ’s viewer profiles. Consequently, targeted Toyworld advertisements appeared only to confirmed matched customers or a “Lookalike” audience match based on their existing customer base, watching TVNZ streaming or live content.

This precise targeting is comparable to receiving personalised recommendations from a familiar local store, which significantly enhances consumer interest and purchase likelihood. Imagine a customer who previously viewed educational toys on Toyworld's website. Through Database Match, that customer later encounters tailored advertisements during popular TVNZ programming, reinforcing their interest and prompting action.