Noah Robertson set up the first in-house programmatic trading seat in NZ whilst working for Peugeot in 2018, and has since achieved several industry firsts. the understanding that indies could outperform multinationals - with tooling and client-first principles - led to the beginnings of Programmatica. Karsen Song worked at DDB for 8 years, rising quickly through the ranks with a strong work ethic of accountability and a philosophy of efficiency. Together they run a small, ambitious and fast-growing agency with clients in NZ, Australia & the US. Programmatica’s purpose is to provide a leap in advertising efficiency for its clients, utilising the world’s leading ad-technology combined with a genuine partnership approach.
Programmatic advertising resulted in a step-change in performance, its capability in defining audience & outcome created a positive correlation between complexity and efficiency, this benefitted the largest global media agencies most. Wielded effectively, this adtechnology meant that instead of going to publishers, they came to you with their lowest price and best audiences within real-time auctions. As an independent media agency, our client focus and commercial experience can realise this value for brands. By integrating programmatic within full-funnel campaigns encompassing Social & Search, your power as a brand is multiplied.