Native advertising’s effectiveness extends beyond FMCG, offering robust benefits across industries such as education, healthcare, financial services, and technology. An educational institution, for instance, could integrate native ads into articles about career advancement or new industry certifications, providing valuable information aligned with reader interests, generating quality leads. Whatever the industry, native advertising seems newsworhthy, it feels like your product or service is being spoken about by the world’s biggest publishers. This increases product affinity.

Programmatica's FMCG client saw measurable results from this targeted native advertising approach, including a doubling of site traffic coupled with providing the single highest traffic quality source, even beating organic, with metrics such as average session duration, engagement actions per session, and on-site conversion per session. These measurable outcomes validate the native advertising approach’s efficacy and can offer businesses clear evidence of positive impact, directly influencing key performance indicators like customer acquisition costs and revenue growth.

Overall, native advertising through premium publishers can deliver an advertising experience condusive with developing genuine product affinity for concumers, demonstrated by metrics like increased customer lifetime value and less of a requirement on promotion and discounts, making it a strategic investment for brands aiming to meaningfully engage their target audience with a particular product or service.