A retro arcade game machine with a large, illuminated screen and joystick controls, surrounded by colorful smoke effects.

Programmatica purchases premium media programmatically, server-to-server, improving targeting whilst bypassing markups and commissions.

Programmatica

CONTACT US

Enter your details and we’ll chat about how programmatic advertising could help achieve your business goals. Currently there is a lead-time of 3-4 weeks for onboardind new clients.

The PROPOSITION

Reach the 1% of advertising capability with Programmatic media-buying. Programmatica sets you up with accounts on the world’s premier media-buying platforms. We then build dynamic campaign structures and chuck you the keys to the kingdom.

From dynamic ads on CM360, to product feeds via Studio, to persona-group linked media-journeys on DV360, to instant-experiences on Meta, to sequenced Smart TVCs on TVNZ & Three: we provide you advanced media-buying efficiency at your fingertips.

A 3D pyramid chart showing the percentage of U.S. population ages 18-29 without health insurance from 2000 to 2022. The sections are color-coded, starting with 100% at the base in 2000, decreasing to 60%, 40%, 20%, 1%, and 0% at the top for 2022.

Diagram showing concentric circles labeled core, 3, 2, 1 with the middle circle labeled 'core' in white text on a dark blue background.

A diagram showing a data pipeline with steps: CSV List, Encrypt, Upload, Serve TV, with icons representing each step.

A black-and-white photograph of a person playing a violin on stage, with singer and guitarist also visible in the background.

“personalised
Media-Journeys
build core audiences”

It’s about recall

Diagram showing a scale of recall levels with icons of a head and brain for each level. 8-10+ indicates Total Recall, 4-6 indicates A Little Recall, 2-4 indicates Some Recall, and 1-2 indicates No Recall.

Until now, TV has only worked for the biggest brands due to the expense of generating recall. With Programmatic targeting, instead of paying for everyone who watches, we only pay when the selected few tune-in, meaning we can increase the amount of times these audiences see your ads for your budget - generating more recall for a lot less.

A bar graph showing the sales increase from 2018 to 2022 with absolute numbers on the y-axis and years on the x-axis, featuring blue bars of varying heights.

Programmatica packs

Includes full management and trafficking of your new programmatic adtech stack, including database-match C-TV and DV360, as well as Social / Search if applicable.
A one-off setup fee of $1,990 is required. In some instances, a management fee of $1,500/month is required.
Media markup may increase with specific publisher deals or additional automation technology.
*Minimum media spend of $15,000/month applies.
1 DV360 Advertiser
1 CM360 Advertiser
10 Floodlights
3 Campaign Templates
1 Master Exclusion/Inclusion List
5 DV360 Advertisers
5 CM360 Advertisers
50 Floodlights
3 Campaign Templates
1 Master Exclusion/Inclusion List
10 DV360 Advertisers
10 CM360 Advertisers
1 Zapier Acc w. 3 Zaps
1 Creative Studio Acc
3 Product Feed Studio Templates
1 AWS Acc (Custom Database Feeds)
100 Floodlights
3 Campaign Templates
1 Master Exclusion/Inclusion List
Unlimited DV360 Advertisers
Unlimited CM360 Advertisers
1 Zapier Acc w. 3 Zaps
1 Creative Studio Acc
3 Product Feed Studio Templates
1 AWS Acc (Custom Databases Feeds)
1 API Integration (w. CRM)
100 Floodlights (unlimited self-created)
3 Campaign Templates
1 Master Exclusion/Inclusion List